Archives For Corporate Branding

FOR IMMEDIATE RELEASE

October 14, 2015

 

VeracityColab launches new site, wins awards.

As a partner at VeracityColab – a video agency, we are pleased to announce the launch of our new website. As an Inc. 5000 fastest growing company, we continue to win work-product awards, best place to work OC, and others.

Needless to say, I’m very proud of the team and grateful for a list of great clients, with recent client wins including: Yamaha Music, JP Morgan Chase, Crossover Health, AT&T, Toshiba, Freddie Mac and many more major brands.

Check out the sights, and if marketing, communication or training video is in your marketing plan, give us a call. Would love to talk. Best regards, xDean

websites-varacity2


video-blog

Online or off, the fight isn’t on – it’s over

Ding! Ding!

Given a straight-up bout between a page of words and thirty seconds of video, you could write off words as “knocked out” in 30 seconds. Not that text is dead. You’re reading it now and it will continue to have a place, but in today’s world of marketing communications, Jane and John Q. Public would rather click a button and watch a screen to get their information and have an experience, than trudge though blocks of copy. And as time rolls on, words on a page will appear even more antiquated. “Look ma, they’re still using text!” Continue Reading…


marketing-smart-starts

Ever hear of a company that launched a successful new business campaign without a qualified, measurable plan? It does happen, as does winning the lottery, but the odds are about the same. Fact: No major player in the B2B and B2C space makes a marketing move without research and planning. That’s why they’re the majors. They discover the path of least resistance and the path of highest probability, and often know before a project is launched whether it will succeed and how well. The good news is you don’t have to be Apple or Proctor & Gamble to market smart. Continue Reading…


landed-a-meeting

In today’s sales climate, getting through to a potential prospect on the phone is similar to getting a real voice on the phone when calling a government agency. Good luck, please hold, and press 3 for another recording and eternal elevator music. Today, securing a meeting with a potential client is twice as challenging as times past. So when you do get that rare opportunity, how you present means EVERYTHING! Continue Reading…


Writing for Marketing: The Long and the Short of it.

What you need to know about getting better response from your ALL your marketing communications

When was the last time you read a website, end-to-end? How about an e-mail newsletter from start to finish? A direct mail piece all the way through? I thought so. People generally don’t read much anymore. They scan at best and that’s a fact. According to the Direct Marketing Association and other known authorities, people in the business world are reading less, scanning more, and looking for key messages that compel them to take whatever next step doesn’t require them to read anymore. Unfortunately, most copy is written in a verbose style with pseudo-clever headlines that mean nothing, and subheads that reinforce the feeble headlines. Buried in the text, which the reader rarely gets to, are the value propositions, if there at all. Continue Reading…


marketing-strategy

Ever hear of a company that launched a successful new business campaign without a qualified, measurable plan? It does happen, as does winning the lottery, but the odds are about the same. Fact: No major player in the B2B and B2C space makes a marketing move without research and planning. That’s why they’re the majors. They discover the path of least resistance and the path of highest probability, and often know before a project is launched whether it will succeed and how well. The good news is you don’t have to be a Microsoft or Proctor & Gamble to market smart.

Continue Reading…


flatline

Who needs Ambien? Just read your company’s Mission, Vision and Values a couple of timezzzzzzzzzzzzzzzzzz…

Sitting dusty on shelves throughout the country are millions of Mission, Vision and Values (M.V.V.) statements that started out with good intentions, but never quite made it into the DNA of the company culture or into the markets they serve. It’s what we call M.V.V. – D.O.A., and we see it in companies with $5 million in annual sales to $5 billion. It seems that no one is immune to the demise of these costly initiatives that start off with executive audits, questionnaires and surveys, only to end up in a document that reads like Leo Tolstoy’s War and Peace.

Continue Reading…