Archives For Personal Branding


 

Keynote: If You Were a Brand, Would You Buy Yourself or Keep Shopping.

I recently had the pleasure of speaking at the Noah University Re-imagine Conference in Irvine with a great lineup of speakers over two days. My talk was on Re-imagining the Brand you are in your business, and it applies to all professionals in any sector; even touches on the personal life a bit. Grab a cup of coffee, check it out, and if you think it will resonate, share the link with some friends. Thanks. Dean.


 

Breaking news: You can’t get motivated, because you already are…

Ever said to yourself – I need to get motivated, feeling stuck as though you were swimming through taffy? Not uncommon these days. But staying in this unproductive place gets sabotaged by whether we’re think we’re motivated or not. Therein “lies” the myth of motivation, the “lie” being – you won’t make things happen unless you get motivated.

The truth may come as a surprise and will certainly provide a sense of relief, but the reality is, (drum roll please) no one needs to get motivated. We are motivated every second of every minute we live. Human beings by our very nature are in a constant state of motivation; it’s engrained into our comfort, control and survival mechanisms and instincts. One of the reasons we stay locked in an unproductive place is because we are frenetically searching for something that we already have. It’s an exhausting go nowhere process. The truth is, not only do we have an ever-full, always powerful, at the ready – supply of motivation, we are brilliant at it. We build every conversation, circumstance, and life-event around this ever-present resource, but….

The question becomes, “What is it I am currently motivated to do, or not do?” The answer to having the kind of progress we want in our lives isn’t a matter of absence or presence of motivation, it’s a matter of the trajectory of our motivation – meaning what exactly is our current motivation aimed at, as it’s always aimed at something. Some people aim their motivation at complacency, so they get and stay stuck. Others are motivated to live a risk free, play it safe life – moving slowly, if at all. Others are motivated by comfort, so they build systems around doing just enough to get by and eventually get into trouble due to the unforeseen whatever.

Then there are those who “aim their motivation” to play to win, to risk or be “on their purpose,” and end up founding Facebook, or finding a cure for cancer or building a vision worth having. Some are motivated to break convention, so Tesla, GoPro and Apple are born and live on because their motivational aim is pointed at something big, adventurous, and valuable, with discipline and consistency as the prime core value.

The answer to becoming wildly successful in whatever you do is not to search tirelessly for the motivation we already have, it is to shift or re-aim the trajectory of that built-in, never-ending supply of motivation into a vision worth having. Your vision!


Buy Now at:

amazon_logo BarnesNoble iBookstore

 

SHIFT INTO OVERTHRIVE.
Build your brand one shift at a time.

ShiftPoints book contains 200 to-the-point essays on improving every aspect of life, business and relationships.

  • Expanded, revised, and more impacting
  • Challenging questions after every ShiftPoint
  • Great gift, or “thinking of you” book for others
  • A sure way to improve executive/employee performance

 

“As a uniquely cogent and original transformational work! ShiftPoints offers strategic approaches for adapting to an epic shift in the way we think and feel about ourselves, our jobs, about the way we live life and express ourselves in relationship and ultimately what horizon we call destiny. For me, the wisdom in this book is timeless, as well as a must read for anybody committed to bringing order the chaos of life and releasing its beauty.”

Daniel L. Tocchini Author, US, and In The Twinkle of an “I”

“Most authors sell words as if quantity can masquerade as quality, making reading a chore for many, and a distant memory for most. Set aside all of your assumptions about tedious tomes and read ShiftPoints. Dean says more in a sentence than most could in a page; he wields a scalpel that cuts to the heart of crucial issues… and delivers transformational wisdom on every page. Do yourself – and, everyone who relates to you – the favor of making ShiftPoints a part of your daily regimen.

Bob Shank, CEO, The Master’s Program/Priority Living

Author of Life Mastery.

“Shift Points is a collection of laser-like essays that cause me to stop and ponder unique and meaningful subjects… some of which I have never thought about before. With each ShiftPoint, Dean takes the reader on a thoughtful and entertaining journey into the mind and heart that is rarely experienced in this busy world. With powerful and contemplative words and thoughts that inspire us to become a better person, ShiftPoints will be a book that I plan to give to many friends… old and new… for years to come.”

Milan Yerkovich, Founder, Relationship 180 Marriage Counselor, Co-author of How We Love and How We Love our Kids, Radio TV Co-Host of the nationally syndicated counseling talk show, New Life Live.


interview-email

 

Dr. Gina Louden Show Interview and the Concept of:
*If Not You, Then Who? If Not Now, Then When?

Last week, I had the pleasure of being interviewed on the Dr. Gina Louden show – Interview: Dr. Gina Show to discuss my new book – ShiftPoints and how personal branding affects all areas of our lives. It’s rare when I meet someone with such clear resolve, but Dr. Gina’s position on personal responsibility and the need for a large part of our Country to consider the harsh repercussions for living in resignation was both apparent and refreshing. Having been on the planet for only a half a century, I can’t say how previous generations have governed over their behavior, but today, the illusion that complacency can work in any capacity is a concept that saddens me and is a silent killer that is driving this nation into habits of apathy and into a state of dangerous weakness. Bold statement – yes, and very sad, very true and very scary if you carry it down the road for a couple more decades. But there’s always this refreshing truth that life is nothing more than “up until now and from now on,” meaning the “from now on” position allows us to immediately choose new behaviors to change circumstances, and become an asset to the balance sheet of our society, not a liability. There are certain people and legitimate causes that need help and I am both committed to and in favor of universal help for them. But to disempower the capable is to sever our human spirit, subversively dismantle our potential, and weaken our society to the point of vulnerability none of us would like to see. Consider “up until now” is one thing” and “from now on” is the next thing today.

To see a clip of the interview, click here: Interview: Dr. Gina Show.

*Thanks Dan Tocchini, Sr.

 


We all have a career, but what differentiates us from our competition and what creates relevancy to the markets we serve has everything to do with our way-of-being rather than our category of profession. Here are few brief excerpts from that talk and some feedback from others about what they experienced.


Buy Now at:

amazon_logo BarnesNoble iBookstore

 

SHIFT INTO OVERTHRIVE.
Build your brand one shift at a time.

ShiftPoints book contains 200 to-the-point essays on improving every aspect of life, business and relationships.

  • Expanded, revised, and more impacting
  • Challenging questions after every ShiftPoint
  • Great gift, or “thinking of you” book for others
  • A sure way to improve executive/employee performance

 

“As a uniquely cogent and original transformational work! ShiftPoints offers strategic approaches for adapting to an epic shift in the way we think and feel about ourselves, our jobs, about the way we live life and express ourselves in relationship and ultimately what horizon we call destiny. For me, the wisdom in this book is timeless, as well as a must read for anybody committed to bringing order the chaos of life and releasing its beauty.”

Daniel L. Tocchini Author, US, and In The Twinkle of an “I”

“Most authors sell words as if quantity can masquerade as quality, making reading a chore for many, and a distant memory for most. Set aside all of your assumptions about tedious tomes and read ShiftPoints. Dean says more in a sentence than most could in a page; he wields a scalpel that cuts to the heart of crucial issues… and delivers transformational wisdom on every page. Do yourself – and, everyone who relates to you – the favor of making ShiftPoints a part of your daily regimen.

Bob Shank, CEO, The Master’s Program/Priority Living

Author of Life Mastery.

“Shift Points is a collection of laser-like essays that cause me to stop and ponder unique and meaningful subjects… some of which I have never thought about before. With each ShiftPoint, Dean takes the reader on a thoughtful and entertaining journey into the mind and heart that is rarely experienced in this busy world. With powerful and contemplative words and thoughts that inspire us to become a better person, ShiftPoints will be a book that I plan to give to many friends… old and new… for years to come.”

Milan Yerkovich, Founder, Relationship 180 Marriage Counselor, Co-author of How We Love and How We Love our Kids, Radio TV Co-Host of the nationally syndicated counseling talk show, New Life Live.

BRICK by BRICK

November 21, 2013

 

A story of how our thought life affects our personal brand persona

brick

Every day, my mind creates my personal brand – thought brick by thought brick… placing each brick with little or no consciousness that I am building an actual structure.  But I am.  I am building the structure of my brand; a structure that drives my behavior, my confidence, my paradigms, my attitude, my results, my everything. Continue Reading…


Man shouting at telephone

In one of my recent posts, I mentioned that one of the main opportunities that exists in marketing today is exemplary client care. The worth of a company, the momentum of its growth and the stability of its resources all rest on whether or not our value to the client has them swatting away competitors like flies at a picnic. Unfortunately, many companies devote little time to this lost art and many remain naïve about the comprehensive ramifications poor client care has on their business.  Continue Reading…


myself

People have many brands they can choose from — you are one of them!

You may not give it much thought, but you are a “brand” to everyone who knows you. As a business professional, you’re a brand to those you work with and those you market to; as a husband or wife, you are a brand to your spouse; if you have kids, you’re a brand to your kids; you’re also a brand to your family, friends, acquaintances and even those who simply hear about you or view you online.

Continue Reading…